SiriusXM Gains Exclusive Audio and Video Advertising Sales Rights to Entire Unwell Network Roster
Exclusive, Extensive Content to Debut on SiriusXM in 2025
NEW YORK, August 20, 2024 /PRNewswire/ — Today, SiriusXM (NASDAQ: SIRI) announced a new, broad, multi-year agreement with a global podcast powerhouse Alex Cooperhost and executive producer behind the top-rated podcast “Call Her Daddy.” The new deal features a comprehensive programming development strategy for exclusive content with SiriusXM, set to launch in 2025. It also brings SiriusXM exclusive advertising and distribution rights, content, events and more to By Alex Cooper flagship podcast, as well as Unwell’s popular lineup of shows, for the audio entertainment company and its industry-leading SiriusXM podcast network.
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“I’m very excited to be working with SiriusXM,” he said. Alex Cooper. “Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners with the best experience. Daddy Gang wants more, so we are gearing up to give them more… I can’t wait for this new chapter to begin.”
“Alex’s fearless, unfiltered approach, where no topic is off-limits, has created a passionate and dedicated fan base that is unmatched in podcasting and aligns perfectly with the content SiriusXM subscribers have come to love and expect from us,” said Scott GreensteinPresident and Chief Content Officer, SiriusXM“SiriusXM is the perfect home for Alex to continue her incredible growth trajectory, with our unique ability to introduce her and her growing roster of standout talent to new listeners, as well as super-serve her core fans with new content. Alex is the voice of a new generation, and I can’t wait to see what we do together in the years to come.”
SiriusXM Media, the company’s advertising division, has also secured exclusive global ad sales rights to the video and audio editions of the “Call Her Daddy” podcast, hosted by Cooper, as well as the full lineup of current and future Unwell Network shows, including “Hot Mess with Alix Earle” “Very lonely with Madeline Argy,” “Boyfriend material with Harry Jowsey” and “In your dreams with Owen Thiele.” The SiriusXM Podcast Network reaches 1 in 2 podcast listeners in the U.S. each month, and with the addition of these Unwell Network podcasts, it will be easier than ever for advertisers to tap into the power of podcasting at scale with ease, courtesy of SiriusXM Media.
Since its launch in 2018, “Call Her Daddy” has amassed a massive following, evolving into a cultural phenomenon and global movement, consistently ranking as one of the most listened to podcasts worldwide. Acclaimed by TIME Magazine as “arguably the most successful woman in podcasting,” Cooper began to pave a path through the podcasting medium that had never existed before: a space where women were encouraged, empowered, and encouraged to unapologetically share their stories and truths. “Call Her Daddy” attracted millions of listeners per episode, earning its place as the number one podcast for women on Spotify globally.
As the most listened to female podcaster in the world, Alex has evolved as “Gen Z Barbara Waltersaccording to Rolling Stoneand continues to break down barriers by destroying stigmas and trampling misogyny, all while keeping mental health and personal empowerment at the forefront. Their thought-provoking conversations are meticulously crafted to explore wide-ranging topics such as life experiences, culture, health, relationships, and more, through their lens of comedy and extreme candor. For the millions of devoted Gen Z and millennial listeners coined as “The Daddy Gang,” the “Call Her Daddy” brand represents a new set of values and standards, with many quotes and phrases permeating the pop culture vernacular. Recent Call Her Daddy guests include Jane FondaPost Malone, Gwyneth Paltrow, Hailey Bieber, Miley CyrusZayn, Janelle Monae, Pedro Kim, Shay Mitchell, Cristina Aguilera, John MayerBrazilian pop superstar Anitta, Madison BeerLil Dicky, John Legend, Rebel Wilson, Divine Adamand Chelsea Handlerbetween others.
Most recently, Cooper launched the media company, Trending, and its subsidiary Unwell Audio Network, LLC, along with her husband and business partner. Matt Kaplan from Ace Entertainment. This media venture will elevate the voices and stories of Gen Z. Unwell Network’s initial talent hires include top creators and influencers who will work with Cooper and the Unwell team to develop a variety of multi-platform concepts and projects.
Unwell Network joins the unparalleled lineup of podcasts and media companies represented exclusively by SiriusXM Media, including SmartLess Media and its hit show “SmartLess” with Will Arnett, Jason Batemanand Sean Hayes; Ashley’s Flowers audiochuck and its chart-topping hit “Crime Junkie”; Crooked Media and its flagship “Pod Save America”; and many others, plus SiriusXM’s award-winning shows such as “Conan O’Brien needs a friend” and the full list of Team Coco, “99% Invisible” and “How was this done?”.
Podcasts take center stage in the new SiriusXM app, which features transcription, playback speed adjustment, key moment markers, automatic downloads and an expanded library. Additionally, episodes of “Call Her Daddy” will be available ad-free on SiriusXM Podcasts+, SiriusXM’s premium podcast subscription available directly through Apple Podcasts. With discovery at the center of the listening experience, SiriusXM is offering new platforms for Alex Cooper, Alix Earle, Madeline Argy, Harry Jowsey, Owen Thiele and much more to engage and connect with fans and listeners.
About Unwell Network
The Unwell Network is a platform for this generation’s unique voices who embrace societal challenges and personal insecurities through honest conversations. The Unwell Network produces experiences for the most sought-after creators and talent in pop culture, beauty, fashion, lifestyle, and more.
About Sirius XM Holdings Inc.
SiriusXM is the leading audio entertainment company in North America SiriusXM, Inc. is a leading audio entertainment company with a portfolio of audio businesses, including its flagship SiriusXM subscription entertainment service; Pandora’s premium, ad-supported music streaming services; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 150 million listeners, SiriusXM delivers a broad range of content to listeners everywhere who tune in to a diverse mix of live, on-demand and curated programming across music, talk, news and sports. For more information about SiriusXM, please visit: www.siriusxm.com.
Media Contact:
SiriusXM: Ron Gaskillron.gaskill@siriusxm.com
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SOURCE Sirius XM Holdings Inc.
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